Thank you for supporting the MRPC’s 10-state NSB grant application.
Mailing Information
Please make sure to mail it to:
Office of Acquisition and Grants Management
Federal Highway Administration
U.S. Department of Transportation
1200 New Jersey Avenue, SE
Washington, District of Columbia 20590
And be certain to reference the grant using the following information so they can match it to our marketing application
RE: Funding Opportunity: 693JJ324DF00029-PKG00287946
Workspace ID: WS01444113
Please mail by Monday, December 16, 2024
Letters of Support
There are two sample letters of support here. We’re looking for support from all levels – congress, U.S. senators, state legislators, governors, mayors, county administrators, tourism people – anyone along the corridor of the Great River Road within our 10 states. Please contact Susanne with any questions.
Abstract
The Great River Road National Scenic Byway, a 10-state All-American Road, is a one-of-a-kind travel corridor showcasing the Mississippi River’s rich cultural, historical, and natural heritage. Due to its unique structure—crossing state lines and frequently changing road names—navigating the route presents significant challenges for travelers, limiting accessibility and diminishing the byway’s potential as a driver of tourism and economic growth. This project, “Drive the Great River Road – National Scenic Byway,” proposes the development of a cutting-edge navigation app, a companion website for trip planning, a printed promotional map, and a targeted online marketing campaign to promote the national scenic byway to audiences across the United States and Canada. These tools will enhance traveler safety and convenience, increase visitation, and support local economies by generating jobs and sustaining diverse businesses. By leveraging technology and strategic promotion, this initiative will unlock the full potential of the Great River Road, preserving its legacy while fostering vibrant tourism and economic opportunity.